Fitness App
SheFit is a pocket personal trainer that focuses on women post-natal training and wellbeing, with the mission to help reduce the stress of doing exercise at home.
Timeline
Aug 2019
(4 weeks)
Tools
Photoshop, Figma, Illustrators
Role
UX researcher & designer, UI designer
Problem
It is a challenge for a lot of women to find the time and right equipment to exercises
A pandemic in 2020 has made more people aware of the importance of body health. It also transformed the fitness style more casually and affordably. However, lots of people find it hard to spare time for workouts and also, as they are at home, they might not have lots of equipment at hand.
Especially for women that got the newborn baby to take care of to have minimal time to spare, so how can we tailor their session to fit their busy everyday schedules?
Final Outcome
SheFit
SheFit provides professional training, diet and community for women with fitness needs, helping women with new born baby to formulate reasonable fitness goals; Consume calories through diet customization and custom exercise, allowing them to fully control their time and exercise at home.
Key insights
SheFit not only provide training and diet for women with newborn baby, but also provide a community for them to communicate, creating place for women to share their success, struggle and emotions.
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Research Methods
Competitve Product Analysis
Market Research
Fitness class has become more and more popular recently due to more people paying attention to their health. However, it's difficult for mum to maintain control of their time when works are already packed all week. Instead of going to the gym, online classes can be a great alternative as you can reduce travel time and whenever you can fit it in as well as cheaper than that gym membership.
Persona
The target audience or this app is women with new born baby, women become weaker physically and mentally after giving birth, but it is also the time they need to be physically and mentally strong, so the personas can help to focus on the pain points and needs.
Personas
Card Sorting
This method allow me to understand the priority of how and where people want to do exercise, the first picture is asking them to priority where they would like to do workout at home. the secod one is what clothing they like to wear when they are doing exercise at home.
Design Guide
Visual Code
Through competitive product analysis and keyword refinement. I have set the visual design and product direction.
Logo Design
Logo design
Low Fidelity
Low fidelity model
Application Structure
Mascot design
Login Page Figma Prototype
Interface Display
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